Runyan Capital
Runyan Capital proudly combines a Beverly Hills address with unwavering Midwestern values.
Our commitment to integrity, service, and attention to detail fuels our daily dedication to our clients and their families.
Discipline Makes The Difference®
Runyan Capital advisors serve more than:
Accounts
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Jeff Runyan of Runyan Capital serves $361M+ in advisory and brokerage assets through LPL Financial.
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Combined Years of Experience
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Elevated Wealth Management

At Runyan Capital, We Redefine Wealth Management Through Discipline and a Client-Centric Approach
Runyan Capital strives to stand as an independent wealth management firm located in Beverly Hills, California. With an unwavering dedication to our clients' financial success, we specialize in crafting customized portfolios tailored to their specific economic objectives.
While wealth accumulation is undeniably crucial, we understand that minimizing losses during periods of decline is equally, if not more, important and rewarding. Drawing on the groundbreaking research of Nobel Prize-winning economists Daniel Kahneman and Richard Thaler in Behavioral Economics, we incorporate their findings into our portfolio building process.
By acknowledging the unequal psychological impact of gains and losses on investors, we advise our clients to embrace a lower level of risk than they might have initially considered. This proactive approach helps curtail reactionary changes and contributes to our clients' long-term investment goals.
Our commitment to our clients is our motto, "Discipline Makes the Difference®." This guiding principle extends beyond portfolio management and serves as a testament to our goal to deliver excellence throughout every stage of our partnership. From the initial discovery and planning phases to implementation, monitoring, and ongoing review, we aim to ensure that our clients receive unparalleled service and seek to forge lifelong relationships built on trust.
At Runyan Capital, we seek to redefine wealth management by blending the power of discipline with a client-centric approach, while striving to provide our clients with an elevated wealth management experience.
Why Runyan Capital?
Fiduciary Clarity
Independent, professional advice—always acting in your best interest.
Holistic Approach
Your wealth, goals, family, and purpose—aligned through an integrated strategy.
Experienced Perspective
Decades of insight navigating markets, transitions, and milestones with confidence.
Generational Focus
Plans built to endure—preserving family values and wealth across generations.
Generational Wealth Planning Resources
Did you know that most family wealth disappears within just three generations?
At Runyan Capital, we believe Discipline Makes the Difference®—and that includes the discipline to plan, educate, and communicate across generations.
Our free eBook, Exploring Generational Wealth, offers a thoughtful and strategic guide to preserving your wealth while preparing your heirs for the future. To download your copy, click below.
Wealth Management Advisory Team
Jeff M. Runyan
Chief Executive Founder & Owner
Sam M. Aamot
Strategic Partnerships Director
As a skilled Strategic Partnerships Director, Sam Aamot brings industry experience and technical expertise, making him the perfect complement to our esteemed wealth management team at Runyan Capital. With over 12 years of...
Jenni Runyan
Chief Operating Officer
Jenni Runyan is a dynamic and accomplished professional, serving as the Chief Operating Officer (COO) at Runyan Capital. With a proven track record of leading successful...
Joey Licht
Client Services Associate